Leading investment bank Piper Sandler Companies completed its 48th semi-annual Taking Stock With Teens survey in partnership with DECA. The Piper Sandler equity research team now has more than 63 million data points around teen preferences and has spent over 24 years researching teens.Teen "self-reported" spending was up 6% Y/Y to $2,361 and up 4% vs. the spring.“Piper Sandler is excited to showcase the results of our fall 2024 Taking Stock With Teens survey which offers an inside look at how over 13,500 U.S. teens are spending their money and its direct impact on our economy. This fall, teens self-reported spending at $2,361, a four percent increase compared to our spring survey. Nike and e.l.f. Beauty continue to prove their wallet dominance as number one preferences in apparel and beauty,” said Korinne Wolfmeyer, Senior Research Analyst at Piper Sandler.The Beauty EditThe core beauty wallet reached the highest level since spring 2018 at $342 (+6% Y/Y).All categories except for skincare (-4% Y/Y) grew Y/Y.Fragrance is growing the fastest at +25% Y/Y.Ulta is ceding share in favorite beauty shopping destinations, now at No. 2 and 27% vs. 32% a year ago.Sephora (No. 1) lost one point of share Y/Y as a favorite shopping destination.Target (No. 3) gained 4 points Y/Y. A higher % of teen females shop at Target vs. Walmart in non-food categories: 70% shop at Target for Beauty & Skincare and 46% for Apparel & Footwear.e.l.f. maintained its position as the No. 1 cosmetic brand, gaining 6 points of share Y/Y to 35% of female teens.Top Color Cosmetics Brandse.l.f. 35%Rare Beauty 10%Maybelline 7%The ranking remains the same over the Spring report with e.l.f.